Jaeger-LeCoultre unites the talents of Global Ambassadors Nicholas Hoult and Anya Taylor-Joy in The Watchmaker of Watchmakers, the Manifesto that reflects on the true source of success – an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a timepiece. Celebrating the values of patience, hard work and dedication to excellence – the values that have guided La Grande Maison throughout its 190 years of history, the narrative builds into a powerful message about the unseen work that makes their creativity appear so effortless – a natural analogy to the art and craft of watchmaking.
Jaeger-LeCoultre celebrates its swivelling icon in “A New Turn” starring Nicholas Hoult. Inspired by the theory of “The Butterfly Effect”, in which the tiniest change in nature creates an unstoppable chain-reaction, “A New Turn” juxtaposes nature in its polar opposite forms, from droplet to cascading waterfall, and the sown seed carried on the wind, blooming into life from wooded stillness.
Dressed with the new Reverso Tribute Duoface Calendar, Nicholas expresses this phenomenon in motion which is very true for Reverso, as swivelling the watch reveals a second expression of time.
Unveiling The Turning Point, a new short film in collaboration with British actor Nicholas Hoult, filmed in Switzerland by French director and cinematographer Théo Gottlieb. A quietly beautiful meditation on life’s turning points, those pivotal moments that determine whether you remain as you are, or ‘turn’ and go further. Celebrating 90 years of Reverso, the film features the Reverso Tribute Duoface Tourbillon, a stunning timepiece that perfectly embodies the Manufacture’s never-ending quest for excellence and innovation.